Marketing News

NYX Creates Masterclass

NYX Professional Makeup has launched Masterclass, an online educational content library featuring a group of professional makeup artists and top beauty vloggers. The program aims to provide consumers of all skill sets with accessible, professional-grade education.

The group includes makeup artists who excel in their respective fields of expertise—masters of “offline” and “online” artistry. The “offline” artists are those who work as professional makeup artists in entertainment, film, fashion, and the like; the “online” artists are those who excel in social media, whose artistry primarily lives on Instagram and YouTube, with a devoted digital fan base in tow. 

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